Weather Channel Soaks People at Bus Shelters in Real Dick Move

New app, though, keeps you from getting wet

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Marketers just won't let people waiting in bus shelters have any peace. Case in point: The Weather Channel and ad agency Iris recently tricked out one shelter with hidden sprinklers to promote the client's latest Android app. The app apparently provides such precise forecasts that you might never again be caught in surprise downpours. As an actor checked the app and hurriedly opened his Weather Channel umbrella, the sprinklers were activated, putting a damper on the other people's daily commute.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in