‘We Love You Long Time’ Billboard Doesn’t Get Much Love for Very Long

Radio station's ad gets taken down

Portland, Ore., talk radio station KXL-FM had to take down its "We love you long time" billboard—placed in Chinatown, no less—after complaints that it played on racist stereotypes about Asian women. The phrase was made famous by a Vietnamese prostitute in Full Metal Jacket and has been a calling card for bad jokes about similar topics ever since, so there's some precedent to this accusation. KXL's marketing director Randi P'Pool claims the ad was only referencing a famous rap song, but it's a conservative talk-radio station, so that's pretty unlikely. The replacement billboard will say "Stay connected, my friends," which is neither a prostitute catch phrase nor a line from a Stanley Kubrick movie—though some people might still get a little annoyed by it.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.