Watch the Voiceover Recording for an Ice Cream Ad Go Horrendously, Comically Wrong

Tim Mason's comic short might look familiar

Headshot of Tim Nudd

Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No Other Way to Say It, about an amusingly bleak voiceover recording session for an ice-cream commercial.

As the creative team tries to get the voiceover artist to nail the right tone for a single line, over and over—and the latter gets more and more distracted—the truth in advertising here becomes painfully clear: The project is mired in idiocy and inertia.

The film was made by Hog Butcher, a content creation company made up of improvisers, comedians and writers from Chicago institutions including Second City, IO and the Annoyance Theater. Hog Butcher is led by veteran Chicago adman Ron Lazzeretti.

Production company One at Optimus and post house Optimus produced, edited and finished the film.


Writer, Director: Tim Mason

Director of Photography: Sam DiGiovanni

Executive Producer: Lisa Masseur

Producer: Emma Jubinski

Second Camera: Myles Green

Audio Mixer, Gaffer: Parker Warf

Editor: Mike Berg

Post Producer: Gretchen Praeger

Assistant Editor: Ben Winter

Audio Desig, Mix: Ben Treimer

Color: Nice Shoes

Colorist: Ron Sudul

Color Assistant: Alex Frankland

Music: Julie B. Nichols

Cast: Beth Melewski, Sue Salvi, Megan Kellie, Cayne Collier, Ed Flynn

@nudd Tim Nudd is a former creative editor of Adweek.