CreativityWatch the Thai Ad That Has Half the World Sobbing UncontrollablyCan you handle it?By Rebecca Cullers|September 17, 2013 ShareBy Rebecca Cullers|September 17, 2013 Share Looking for a tear-jerker today? Thai mobile company TrueMove has got you covered with this story of a noodle seller whose generous act toward a young boy with a sick mother brings unexpected rewards 30 years later. With almost 6 million hits in just a few days, the ad is getting lots of press. The tagline is, "Giving is the best communication." It's not entirely clear (at least in the ad) how that relates to a mobile company, but frankly, it doesn't need to. The buzz (and the vague hope that it will encourage random acts of kindness among viewers) is all that really matters. Oddly, instead of focusing on the story, a bunch of bloggers have latched onto the ad and are using it to start a flame war with American advertisers about why we can't come up with ads this moving and cinematic. Way to generalize, guys. I didn't see you talking about awesome Thai ads when they punked you last month with the hot chick who was a dude. I guess that was a different kind of crying game. Adweek Adweek