Watch the Incredible Ad About a Woman's Second Marriage That Has India Transfixed

Jewelry brand's bravery

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Weddings are powerful in advertising because they imply more than just the joining of two people—they signal the belief that we can attain, and deserve to attain, the happy ending. Of course, life doesn't end after a wedding, but for most people, the rest of the story can be summed up with "and they lived happily ever after."

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