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McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced.
The brand's new ad from Leo Burnett, which aired Sunday during NFL games and on the Golden Globe Awards, focuses on McDonald's franchises that have, over the past 20 years, used their roadside signs to support, celebrate or otherwise acknowledge local and national events, both happy and tragic—everything from 9/11 to the homecoming of troops to a nearby base to Boston's spirit in the wake of the marathon bombing to the 30th wedding anniversary of a couple who've celebrated every year of marriage at a McDonald's.