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When it comes to advertising awards, most “call for entries” campaigns focus on how winning an industry honor can make you feel. But cheeky new spots from Toronto agency Zulu Alpha Kilo instead focus on another important aspect: how an industry honor can make others feel about you.
Encouraging entries into The One Show Awards, the spots show the same scenarios across two parallel universes—one in which the protagonists haven’t won a Gold Pencil and on in which they have.
The
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