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CANNES, France—Advertising’s biggest festival doesn’t exactly lay out the welcome mat for families. It’s a week long, the schedule is grueling and the bacchanal reputation precedes it.
But in a sign that the times—and the Cannes Lions Festival of Creativity—could be changing, an ad-tech owner wants to offer “pop-up child care” for parents who bring their families in 2019.
Loren Rochelle, co-founder and CEO of Los Angeles ad-tech company NOM, has a 6-month-old and nearly turned down an invitation to Cannes this year.
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