Walking lips sing the praises of Xbox game

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This T.A.G. spot for the Xbox 360 music game Lips lasts for only 60 seconds, but that's an awfully long time to watch a pair of animated lips stroll around singing A-Ha's '80s non-classic "Take On Me." Still, it's tough to turn away. The spot's almost hypnotic, if only because the fusion of image and audio are so unexpected and confounding. While watching, I shouted "WTF!" repeatedly. That's me—intense. I've also been known to shout "Take On Me" loudly during work hours.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in