Walk of Shame Is a Stride of Pride in a Harvey Nichols Dress

Ladies, hold your head up high

U.K. fashion retailer Harvey Nichols' new commercial by DDB London for its womenswear line suggests its clothing always looks good, even the morning after a night of regrettable post-holiday-office-party sex. There's a fun holiday message for the kids! Of course, a real walk of shame should include either one of her date's T-shirts or a pair of his athletic shorts for maximum effect. Anyway, all impropriety aside, this ad has a lot to like—the playful tone, the diversity of body types, the gentle sense of awkwardness. But I think even a "stride of pride" is too modest an action for what should, after all, be a celebratory occasion. Following the example of sadly deceased independent wrestler Larry Sweeney, it should really be a strut (skip to 0:46 to see what I'm talking about).

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.