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Is this any way to celebrate Mother's Day?

A trio of unholy terrors—pre-pubescent boys, presumably brothers—wreak havoc in a gas-station convenience store in "Mom," an amusing Volkswagen spot from Deutsch L.A.

These little rowdies like their carbonated beverages shaken, not stirred, and heavy on the Cheese Whiz, please! (Teach that chili dog a lesson!) Their acts of impish mayhem are captured in glorious Sam Peckinpah-style slow motion as the Willie Nelson-Waylon Jennings version of "Mammas Don't Let Your Babies Grow Up to Be Cowboys" plays in the background. The clerk looks horrified. Guess he doesn't like that song.

While all this is going on, Mom is outside, filling up at the pump. Too bad she doesn't drive a 2015 VW Passat Clean Diesel. It gets "up to 814 highway miles per tank," so you can "stop less, go more."

If you ask me, the store got off easy. The Golden Sisters and Stinky would've burned that mother down.


Client: Volkswagen of America

President, CEO: Michael Horn

Vice President, Marketing: Vinay Shahani

General Manager, Brand, Communications: Jennifer Clayton

Marketing Analyst: Steve Kuzemchak

Agency: Deutsch L.A.

Chief Creative Officer, North America: Pete Favat

Executive Vice President, Executive Creative Director: Todd Riddle

Senior Vice President, Group Creative Director: Heath Pochucha

Vice President, Creative Director: Paul Oberlin

Partner, Director of Integrated Production: Vic Palumbo

Vice President, Executive Integrated Producer: Erik Press

Integrated Producer: Kaitlin Moore

Associate Integrated Producer: Alex Saevitz

Music Director: Dave Rocco

Executive Vice President, Group Account Director: Tom Else

Senior Vice President, Group Account Director: Monica Jungbeck

Vice President, Account Director: Alex Gross

Account Supervisor: Aleks Rzeznik

Account Executive: Ashley Broughman

Vice President, Director of Product Information: Jason Clark

Product Information Supervisor: Eddie Chae

Chief Strategic Officer: Colin Drummond

Group Planning Director: Susie Lyons

Director of Integrated Business Affairs: Abilino Guillermo

Group Director Integrated Business Affairs: Gabriela Farias

Business Affairs Manager: Jade McAdams

Director or Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Courtney Tylka

CEO, North America: Mike Sheldon

President, Los Angeles: Kim Getty

Live Action Production Company: Hungry Man

Director: Hank Perlman

Executive Producer: Nancy Hacohen

Executive Producer, Director of Sales: Dan Duffy

Line Producer: Caleb Dewart

Editing Company: Spot Welders

Editor: Haines Hall

Assistant Editor: Oliver Hecks

Managing Partner: David Glean

Executive Producer, Director of Development: Victoria Guenier

Executive Producer: Carolina Sanborn

Producer: Evan Hunningham

Color Correction: Apache

Executive Producer, Managing Director: LaRue Anderson

Producer: Caitlin Forrest

Senior Colorist: Steve Rodriguez

Postproduction, Visual Effects: Arsenal FX

Executive Producer: Ashley Hydrick

Senior Producer: Pravina Sippy

Lead Flame Artist: Matt Motal

Flame Artist: Jeff Aquino

Track: "Mammas Don't Let Your Babies Grow Up to Be Cowboys"

Performed by Waylon Jennings and Willie Nelson

Composed by Ed Bruce and Patsy Bruce

Courtesy of Sony Music Entertainment

By arrangement with Sony ATV Music Publishing

Audio Post Company: Lime Studios

Executive Producer: Susie Boyajan

Mixer: Mark Meyuhas

Assistant Mixer: Matt Miller