VW Designed a Baby Stroller With Automatic Braking After Joking About It in an Ad

Facebook fan's challenge accepted

Headshot of Tim Nudd

Volkswagen Netherlands aired a TV spot in April in which VW owners had great expectations for their other possessions—including one mother who couldn't understand why baby strollers don't have automatic braking.

The automaker posted the ad on Facebook, and the most-liked comment came from a fan who suggested that VW actually build just such a futuristic stroller.

And so, VW did.

Check out the video above, in which a joke from a commercial (by ad agency Achtung!) becomes a prototype in just a few short weeks. It includes a cameo from the Facebook fan himself, and also shows some humorous footage of the stroller in action.

Sorry, moms, it seems lazy dads will be the biggest market for this new vehicle.


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@nudd Tim Nudd is a former creative editor of Adweek.
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