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Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays."
Iceland isn't a big country, but it does count over 320,000 residents—making this quite a job for Frikki, the man who's been appointed to do it. Luckily, he's had help narrowing down the list, in a campaign created by Red Tettemer O'Connell + Partners.
"Although there are over 320,000 people living in Iceland, the Icelandic Naming Committee has listed just 4,512 approved Icelandic names," says Frikki.
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