Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
In Mother New York's new campaign, "The Crazy Life," Virgin Mobile seems to be staking its claim as the cellular
service for the mentally imbalanced. Well, I suppose Droid cornered the market on sci-fi geeks, and Apple has a lock on self-centered hipsters, so there
weren't many niches left. The insane need cellphones too, mainly to talk to themselves. Some of the Virgin hijinks, presented in annoyingly loud, quick-cut fashion, include screaming man-hugs in the locker room, checking into Flickr while on the birthing table and an all-texting church congregation led by Rob Halford of Judas Priest.