Virgin Mobile finds its niche: total nutjobs

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In Mother New York's new campaign, "The Crazy Life," Virgin Mobile seems to be staking its claim as the cellular
service for the mentally imbalanced. Well, I suppose Droid cornered the market on sci-fi geeks, and Apple has a lock on self-centered hipsters, so there
weren't many niches left. The insane need cellphones too, mainly to talk to themselves. Some of the Virgin hijinks, presented in annoyingly loud, quick-cut fashion, include screaming man-hugs in the locker room, checking into Flickr while on the birthing table and an all-texting church congregation led by Rob Halford of Judas Priest.



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