Viral marketing 101

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

If you want to learn more about viral advertising, here’s a great place to go for a good, lengthy compendium of viral campaigns: this post on the blog Fimoculous.com, written by Reg Sorgatz.

It’s not all here, but a lot of it is: Burger King’s subservient chicken, the online mystery that was created around the movie A.I.: Artificial Intelligence, and even a few fake viral marketing efforts, like the suicide bomber commercial that looked like it was from Volkswagen.

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