Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
You've already seen Kellogg's Crunchy Nut cereal personified as a '60s-style, yellow-spandex-clad superhero fighting to restore flavor to breakfast. Now, in a new video created in collaboration with Funny or Die, meet the villains. Like the rest of the campaign, "The Boring Breakfast Brotherhood" plays on comic-book tropes—in this case, the evil conference-room congregation—only, more bumbling. Cue ringleader "Dry Toast," who knacks of Dick Tracy's Big Boy Caprice, and "Greasy Steak," a rebel reminiscent of a pre-Joker Jack Napier.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in