Video Production Company Brewing Its Own Beer for Clients

Image Brew's new take on its name

Boutique video production studio Image Brew already has pretty good identity design—letterpress business cards and promotional packs, branded Flash drives with clips from its video reel, etc. But now they're taking it one step further by brewing their own beer to give to clients. The tagline on Image Brew's labels, "Mixing video with beer," sounds like a recipe for bad amateur porn, but the cheekiness is what makes it work. And as far as I know, their homebrew hasn't made anyone go blind, so I guess they're on the right track. But of course, to make this legit, they really need an office beer vending machine goading people into getting drunk at all hours of the day and night. Via The Denver Egotist. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.