Verizon robot signal towers take over world

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Wow, this Verizon ad from mcgarrybowen suggests the company’s signal towers are basically Murphy beds, just popping out of everything. The spot is part of the carrier’s new “Rule the air” campaign, which replaces the longstanding “Can you hear me now?” The special effects are cool, and it was an interesting choice to use a retro logo at the end, while everything else is so futuristic. Still, I hope the occupants of that building and the owner of that car are reimbursed for having their property destroyed so that a yuppie couple can have an uninterrupted chat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in