Vaginal Lubricant Uses Slippery Marketing Tactic of Female Empowerment

Canadian ads for Mae by Damiva

Excuse me for once again having a chat with you about vaginas. Damiva, a new brand of products for ladybits whose name is a portmanteau of dame and diva, is releasing an ad campaign by Toronto creative agency Open for a vaginal moisturizer called Mae by Damiva, named after Mae West.

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