Utah chooses slogan: ‘Life elevated’



You may remember a few months ago, Utah came up with a
fabulous new state slogan, only to realize that maybe they should have done a
little research—it was too close to Colorado’s “Enter a higher state” and had
to be ditched. Now they’ve announced the replacement line: “Life elevated.” I
feel like there should be a period, or at least a comma, in between the words,
but that’s a quibble—the line is perfectly decent to sell Utah. Of course, the tourism people have to
ruin it by opening their mouths.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in