Using the Force, Big Spaceship Overhauls StarWars.com

New site is more visual and interactive

Brooklyn creative agency Big Spaceship recently got a plum digital assignment—helping Lucasfilm completely overhaul StarWars.com. "We were posed with a unique brand challenge," says Big Spaceship founder and CEO Michael Lebowitz. "How do you build a digital experience for more than three decades of fans, and for one of the most beloved, well-known and visually compelling entertainment franchises?" Well, to start with, you replace the news- and text-heavy design with a much more visual and interactive interface.

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