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Unicorns. They make streetlights shine whiter, televisions brighter and food cook quicker, says a new ad from VCCP London for a U.K. energy provider.
A herd of the mythical beasts gallops through stormy country into a seaside town, causing power surges in the faux-epic spot from marketer First Utility. "We call it HD electricity," says the voiceover.
Alas, in the end it's not even metaphor—just fantasy. "There's no such thing as HD electricity," continues the pitch, in the least surprising twist of all time.
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