Unicef Drove 27 Empty School Buses Through NYC in Striking Stunt About Kids and War

KBS targets world leaders at UN's General Assembly

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Some 27 million children ages 6-15 are currently out of school because of war and conflict, says Unicef. To illustrate that heartbreaking statistic, the nonprofit and agency KBS came up with a haunting metaphor—27 empty yellow school buses parading through the streets of New York City.

As hundreds of political leaders from around the world gathered at the United Nations this week for its General Assembly, the convoy drove from Brooklyn across the Manhattan Bridge, through Times Square and past the organization’s headquarters on the East Side.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in