AdFreak

Agency’s Ice-Cold Prank Turns DHL’s Rivals Into DHL Advertisers

Delivery service denies involvement

By Gabriel Beltrone

February 21, 2014

Some evil genius of an agency is getting global buzz for delivery service DHL with a endearingly cold prank on the brand's rivals. There's just one problem: DHL didn't have anything to do with it.

Gabriel Beltrone
@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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