U.K. Watchdog Puts a Lid on Rihanna's Sultry Perfume Ad

Too 'sexually suggestive' for public viewing

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Britain's Advertising Standards Authority is once again stepping in to save us all, this time from a saucy ad for Rihanna's perfume, Rogue.

The ad, which is basically a nude Rihanna sandwiched between a wall and a giant perfume bottle, is too "sexually suggestive" to be seen in areas heavily trafficked by children, the U.K. watchdog group has decided. The specific complaints addressed the ad's placement on elevator doors in a shopping mall.

The ASA had received complaints saying the ad was demeaning to women and inappropriate to children.

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