Attention large-hearted rubberneckers: Watching some dude making dumb faces and getting slimed, Nickolodeon-style, with all kinds of food stuffs is better when some of the proceeds go to an anti-hunger charity.
A pair of Internet personalities, Steve Kardynal (infamous for his bearded Chatroulette reenactment of Miley Cyrus's "Wrecking Ball") and Alex Negrete (of meme animator Animeme), made these slow-motion, close-up videos of themselves getting showered by consecutive meals like hot dogs with extra ketchup and mustard followed by spaghetti and meatballs, and a Denver omelette followed by chicken and waffles. After releasing the clips, the duo decided to donate "a large portion of the profits" to Action Against Hunger, according to a fundraising page they set up to help the nonprofit's mission to feed malnourished children. (A number of YouTube comments had called out the video makers for wasting food.)
Presumably, any profits for the clips, which (as of this writing) have 1.5 million and 74,000 views, respectively, come from ad revenue earned via the video-sharing site.
As we saw with last week's Pedigree video, there's always the question of how much money viewers can actually generate just by watching videos, given downward pressure on YouTube ad rates. And sure, there might be better ways to raise awareness about hunger than dumping a bunch of edibles on your head for the amusement of others. But there's no use crying over spilled milk, and so far Kardynal and Negrete's fundraising page shows $280 committed of an $8,000 goal. At $45 to feed one starving child back to health, it's still a lot better than nothing—anything is.
As for the videos themselves, they're willfully stupid, disgusting and kind of amazing to watch, for a little while at least—beautiful in an odd way, but not anywhere near as charming as Proximity BBDO's masterpiece of pastry porn for French coffee brand Carte Noir.
On the bright side, these aren't likely to make you as hungry, either.