True Castle Stories: read at your own risk

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.


Man, what is it with testimonials lately? First, Scott toilet paper invites disaster with a Cloggiest Moments contest. Now, White Castle launches True Castle Stories — opening its e-doors to people who’ve turned their obsession over its undersized foodstuffs into a fetish. “Everyone at the company I work for … knows I love White Castles,” writes “CalCraver” in the a piece titled, “Cross Country Crave.” “Last summer, at a company sales meeting luncheon, I was honored with a White Castle buffet. … They know I am a purist — NO CHEESEBURGERS PLEASE!” He also calls the stained-glass White Castle window he bought online one of his most prized possessions. And he’s one of the sane ones. I didn’t even bother reading “HOW WHITE CASTLE CAME INTO THE FAMILY,” because I enjoy sleeping at night. But after a certain point, this stuff reads less like unbalanced yet endearing White Castle fandom and more like Penthouse Letters to Cholesterol. Whatever happened to the good old days, when White Castle customers were bumbling, perpetually stoned twentysomethings (and Neil Patrick Harris)? Via Make the Logo Bigger.

—Posted by David Kiefaber