Trident Gum Airs Its Own TV Commercial Made From a Single Vine

Brooklyn musicians make it short and sweet

Traditional TV may soon be overgrown with Vines.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.