Tribute in Fries! McDonald’s Ad Lights Up Chicago Sky

Leo Burnett looks heavenward

What light over yonder billboard breaks? McDonald's and Leo Burnett have built what is sure to be a beacon of hope for fast-food junkies and late-night drunks in downtown Chicago. The billboard, part of a regional "Best Fries on the Planet" campaign, is visible for some three miles around its location at North Clark and West Ontario. It's a pretty nifty concept, although it does bear some resemblance to Tribute in Light, the iconic installation consisting of 88 searchlights shone into the sky from the World Trade Center site. Instead of a somber memorial to a national tragedy, the McDonald's ad is a shining lure for the sloshed, stumbling and hungry. Call it Tribute in Fries. Couple more images after the jump.

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@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.