Tribute in Fries! McDonald's Ad Lights Up Chicago Sky

Leo Burnett looks heavenward

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What light over yonder billboard breaks? McDonald's and Leo Burnett have built what is sure to be a beacon of hope for fast-food junkies and late-night drunks in downtown Chicago. The billboard, part of a regional "Best Fries on the Planet" campaign, is visible for some three miles around its location at North Clark and West Ontario. It's a pretty nifty concept, although it does bear some resemblance to Tribute in Light, the iconic installation consisting of 88 searchlights shone into the sky from the World Trade Center site.

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