Tree-Top Ornament Who's Seen It All Finally Gets to See Netflix Streaming This Holiday

Deutsch/LA spot spans 34 years

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Tesco had its family-through-the-years holiday spot. Now, it's Netflix's turn.

In its first work for the brand, Deutsch/LA tells the story of the McDermott family—from the point of view of a porcelain Christmas tree topper voiced by Sopranos star Lorraine Bracco. We begin in the late '70s, as Mom brings the ornament home, where it will witness all sorts of shenanigans over the next 34 years. Holidays bring the usual family stresses for the McDermotts, but three decades later, something finally comes along that brings them all together for a quiet few hours—Netflix streaming.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in