Toyota's GPS App Lets Kids Drive From the Backseat

The ToyToyota "Backseat Driver" app lets kids in the backseat take a virtual drive, linked by GPS to the parent's actual driving route. Along with social capabilities and game-play functions, the technology generates happy-happy, idealized animated representations of the mundane scenery and landmarks gliding past outside. Check out the clip below of a drive through Tokyo.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in