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The pint-balancing Guinness toucan is a resilient bird. Created for Guinness in 1935 by artist John Gilroy of ad agency SH Benson, it has been resurrected time and time again since then. Particularly cool were the J. Walter Thompson posters from the late ’70s and early ’80s, like the top image shown here. (The Guinness Web site has plenty of vintage ads that you can sort through by medium and decade.) The toucan is now back once again, in outdoor ads from Guinness’s current U.K.
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