Tom Brady Excels at Imaginary Football in Latest UGG Spot

Patriots QB makes it look easy

Headshot of Tim Nudd

Tom Brady and UGG were always a perfect match, if only because people always muttered the brand name, inadvertently, when they heard he was endorsing it. Still, the pairing doesn't seem as weird as it once did, in the wake of the passable 60-second spot from last year, which was interestingly shot. Now, M&C Saatchi in Los Angeles is back with a new 60-second Brady commercial. In it, the New England Patriots quarterback makes playing football look like nothing—literally so, as he throws an invisible ball around with a kid in an airport. This is one of those ads where you're not really sure what's going on. Is it supposed to be the kid's daydream? If so, that could be made clearer. It's timely, though, given the recent rise of Invisible Obama. (Plus, Brady has been winning a lot of imaginary Super Bowl rings lately.) The agency tells us the kid was a huge Brady fan, but didn't know his idol would be in the ad, so that's cool. After the jump, check out the accompanying print ad, a behind-the-scenes video from the TV set, and a time-lapse video of a giant Brady wall going up at 34th Street and 8th Avenue in New York.

@nudd Tim Nudd is a former creative editor of Adweek.