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Most companies love to talk about openness, though in practice they’d rather say as little as possible outside the confines of their own executive meetings.
Croatian conglomerate Adris, which until recently owned that nation’s cigarette brand TDR, is now focused on tourism, health food production and insurance.
To help illustrate the company’s new era, it partnered with agency Bruketa&Zinic&Grey (formed after WPP’s 2017 acquisition of Zagreb-based creative agency Bruketa&Zinic and merger with Grey Zagreb) to create an annual report designed to spring open and stay open.
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