To Sell 4K TVs, Panasonic Crafted an Ad for the Greatest Film Never Made

It's got everything but Vin Diesel

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Not coming soon, to a screen near you…

To tout Panasonic’s 4K HDR TVs, ad agency Brave produced a fun, two-minute, trailer-style commercial featuring scenes you might see in different types of Hollywood blockbusters, ranging from period dramas to noir thrillers and epic science fiction and fantasy adventures.

The action follows one woman’s odyssey through these various formats. She starts by hobnobbing with guests at a fancy masquerade ball, and later dodges an aerial attack on an alien world before returning to Earth in superhero garb and hopping between skyscrapers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in