To Sell 4K TVs, Panasonic Crafted an Ad for the Greatest Film Never Made

It's got everything but Vin Diesel

Not coming soon, to a screen near you…

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.