TNT Makes a Scene in NYC Windows to Promote New Seasons

Attention, wannabe detectives, Manhattan pedestrians and/or Rizzoli & Isles fans: Cable channel TNT has a crime for you to solve. To promote the popular show's second season, a new street-level display at 6th Avenue and 21st Street in Chelsea lets you peep into a crime scene and use a touch screen to crack the case. Don't have time to dawdle? Scan a QR code with your smartphone on the way by, and you can sort through the evidence later. The network has also launched a related promotion in the windows of ginormous NYC confectioner Dylan's Candy Bar on Third Avenue for another cop procedural, The Closer. Super detective Brenda Lee Johnson, played by Kyra Sedgwick, has a raging sugar addiction and would likely approve of her outfit made entirely out of high fructose corn syrup. (Check out photos after the jump). Hershey sponsors the "window takeover," a first for Dylan's. Both shows return on July 11.