Tito's Won't Make a Hard Seltzer, but It Will Sell an Empty Can for You to Make Your Own

The vodka brand is bucking the trend with a limited product and cheeky ad

In today’s adult beverage industry, there’s a lingering expectation for brands looking to expand their offerings to eventually turn to hard seltzers. One vodka brand is contributing a new product to the RTD landscape: a single empty can.

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