Tired of Sharing? Taco Bell Has an Anti-Social Nacho Just for You

Are you a greedy person who doesn't like to share your nachos with your friends? If so, Taco Bell wants you to buy its giant nacho for one. In a new ad from Deutsch LA, a young man with exactly the kind of dour demeanor you'd expect from a nacho hoarder rants about the injustices of sharing, the social institution. In all honesty, it's a sentiment we've all probably felt in one moment of weakness or another, which gives it some resonance. And the spot scores extra points for working in some dings against Facebook—namely, the culture of excessive baby photos and cat pics (though let's be real, people who don't like babies and animals are, in all likelihood, soulless). The look on the actor's face when he's swiping through his tablet is pretty much perfect. Overall, though, the commercial doesn't do a great job of making the gloppy, cheesy mess of a ground-meat pocket that can't rightfully be called a nacho (the "Grilled Stuft Nacho," which the brand just brought back from the dead) actually appetizing. But at least the brand's marketing team knows to embrace the sociopathic demographic—when it's not busy railing against the evils of a certain totalitarian clown. CREDITS Client: Taco Bell Chief Marketing Officer: Chris Brandt Vice President, Brand Creative Director: Tracee Larocca Director of Advertising: Aron North Manager, Brand Experience: Ashley Prollamante Associate Manager, Brand Experience: Alexandra Bunn Food Consultant: Lois Carson Hunter Agency: Deutsch LA Chief Creative Officer: Pete Favat Executive Creative Director: Brett Craig Group Creative Directors: Guto Araki, Tom Pettus Creative Directors: Erick Mangali, Ryan Lehr Senior Art Director: Chris Adams Senior Copywriter: Ross Cavin Director of Integrated Production: Vic Palumbo Executive Producer: Paul Roy Senior Producer: Alison McMahon Music Director: Dave Rocco Group Account Director: Walter Smith Account Director: Sandy Song Account Supervisor: Kim Suarez Account Executive: Karah duMaire Chief Strategy Officer: Colin Drummond Group Planning Director: Lindsey Allison Senior Account Planner: Kelly Mertesdorf Director of Integrated Business Affairs: Abilino Guillermo Executive Business Affairs Manager: Ken Rongey Director of Broadcast Traffic: Carie Bonillo Senior Broadcast Traffic Manager: Sarah Freeark Chief Executive Officer, North America: Mike Sheldon President, Los Angeles: Kim Getty Production Company: Hungry Man Director: Dave Laden Director of Photography: Stoeps Langersteiner Managing Partner: Kevin Byrne Executive Producers: Dan Duffy, Mino Jarjoura Line Producer: Jason Gilbert Editing Company: Cut & Run Editor: Lucas Eskin Senior Producer: Remy Foxx Executive Producer: Carr Schilling Postproduction Facility: Jogger Visual Effects Supervisor, Flame Artist: Tim Rudgard Graphics: Jorge Tanaka Executive Producer: Lynne Manino Color Facility: Company 3 Colorist: Dave Hussey Audio Post: Lime Studios Mixer: Mark Meyuhas Assistant: Matt Miller Executive Producer: Susie Boyajan Composed Music: Massive Music Creative Director, Composer: Tim Adams Head of Production: Jessica Entner

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Tired of Sharing? Taco Bell Has an Anti-Social Nacho Just for You

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Gabriel Beltrone

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Gabriel Beltrone