Tired of Sharing? Taco Bell Has an Anti-Social Nacho Just for You

Meals for misanthropes

Are you a greedy person who doesn't like to share your nachos with your friends? If so, Taco Bell wants you to buy its giant nacho for one.

In a new ad from Deutsch LA, a young man with exactly the kind of dour demeanor you'd expect from a nacho hoarder rants about the injustices of sharing, the social institution. In all honesty, it's a sentiment we've all probably felt in one moment of weakness or another, which gives it some resonance. And the spot scores extra points for working in some dings against Facebook—namely, the culture of excessive baby photos and cat pics (though let's be real, people who don't like babies and animals are, in all likelihood, soulless). The look on the actor's face when he's swiping through his tablet is pretty much perfect.

Overall, though, the commercial doesn't do a great job of making the gloppy, cheesy mess of a ground-meat pocket that can't rightfully be called a nacho (the "Grilled Stuft Nacho," which the brand just brought back from the dead) actually appetizing. But at least the brand's marketing team knows to embrace the sociopathic demographic—when it's not busy railing against the evils of a certain totalitarian clown.

CREDITS

Client: Taco Bell

Chief Marketing Officer: Chris Brandt

Vice President, Brand Creative Director: Tracee Larocca

Director of Advertising: Aron North

Manager, Brand Experience: Ashley Prollamante

Associate Manager, Brand Experience: Alexandra Bunn

Food Consultant: Lois Carson Hunter

Agency: Deutsch LA

Chief Creative Officer: Pete Favat

Executive Creative Director: Brett Craig

Group Creative Directors: Guto Araki, Tom Pettus

Creative Directors: Erick Mangali, Ryan Lehr

Senior Art Director: Chris Adams

Senior Copywriter: Ross Cavin

Director of Integrated Production: Vic Palumbo

Executive Producer: Paul Roy

Senior Producer: Alison McMahon

Music Director: Dave Rocco

Group Account Director: Walter Smith

Account Director: Sandy Song

Account Supervisor: Kim Suarez

Account Executive: Karah duMaire

Chief Strategy Officer: Colin Drummond

Group Planning Director: Lindsey Allison

Senior Account Planner: Kelly Mertesdorf

Director of Integrated Business Affairs: Abilino Guillermo

Executive Business Affairs Manager: Ken Rongey

Director of Broadcast Traffic: Carie Bonillo

Senior Broadcast Traffic Manager: Sarah Freeark

Chief Executive Officer, North America: Mike Sheldon

President, Los Angeles: Kim Getty

Production Company: Hungry Man

Director: Dave Laden

Director of Photography: Stoeps Langersteiner

Managing Partner: Kevin Byrne

Executive Producers: Dan Duffy, Mino Jarjoura

Line Producer: Jason Gilbert

Editing Company: Cut & Run

Editor: Lucas Eskin

Senior Producer: Remy Foxx

Executive Producer: Carr Schilling

Postproduction Facility: Jogger

Visual Effects Supervisor, Flame Artist: Tim Rudgard

Graphics: Jorge Tanaka

Executive Producer: Lynne Manino

Color Facility: Company 3

Colorist: Dave Hussey

Audio Post: Lime Studios

Mixer: Mark Meyuhas

Assistant: Matt Miller

Executive Producer: Susie Boyajan

Composed Music: Massive Music

Creative Director, Composer: Tim Adams

Head of Production: Jessica Entner