Tired of Togetherness? This Hypnotic Ad Incites You to Unleash Your Greed

Forget glad tidings this holiday

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


“Greed: No one admits to feeling it, yet it is the purest of emotions. We had to be taught to be selfless.”

The Middle East is renowned for its extended sales and shopping festivals, which makes standing out at this time of year a challenge. With help from Impact BBDO in Dubai, department store Centrepoint tried something off-theme. “Unleash Greed” is a primal treatise about giving in to your inner green-eyed monster.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in