Tina Fey and Amy Poehler Explain Their Hosting Strategy for Sunday’s Golden Globes

Third time's less of a charm?

Tina Fey and Amy Poehler lay out their hosting strategies for this year's Golden Globes in this blooper-reel-style NBC video that leans rather heavily on the ladies' charm (and some well-timed edits), rather than the strength of their material.

For example: Tina's "I'm not gonna dope" line, which would fall flat without the quick cut. Or Amy's joke about Hollywood Foreign Press members being ghosts, which sounds like a rejected Anchorman line, though her bright-faced delivery makes it work. (We'll ignore the Banksy thing altogether.)

Still, the spot fulfills its intentions to the letter. Awards shows are awkward and cursed with uninspired writing, but if the hosts are good enough, they still basically work.

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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.