Thus, God spake through the Jäger deer


The newest issue of Modern Drunkard is truly a cornucopia of delights for advertising folks. First, Presurfer tips us off to the magazine’s in-depth look at the Ten Greatest Alcohol Icons of All Time. You can travel back to an era when Captain Morgan was a pudgy gent with his hat in his hand, and learn how Jägermeister’s deer icon stems from a moment of 7th-century divine intervention.

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