This Tourism Ad Was Meant to Show a Quirky Romance. Instead, Viewers Saw Abuse

Hong Kong's tale of a withheld passport drew complaints

A young woman must follow her ex-boyfriend's clues to find her passport in this controversial tourism spot. Hong Kong Tourism Board

The idea of a passport being withheld by an ex-boyfriend is a haunting image for those in abusive or manipulative relationships—so it’s understandable that many took issue with a new Hong Kong tourism ad that centers on that scenario.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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