This Supermarket's Christmas Ad Is Darker Than the Rest, and for Good Reason

Penny and Serviceplan explore a painful part of the holidays

Not all Christmas commercials have to be sweetness and light. The holidays are, of course, a painful time for many people. We’ve seen ads over the years that acknowledge this melancholy, whether it was John Lewis’ “Man on the Moon,” Apple’s “Misunderstood” or Edeka’s famously dystopian “Homecoming.”

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