This Supermarket Created Brilliant, Low-Budget Pre-roll Ads to Run Before Super Bowl Spots

Northgate lets you know where to buy the stuff you're being sold

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The Super Bowl can often feel like a game only the big brands can play in, with regional spots typically being clunky, amateurish and a good reason to visit the restroom.

But California supermarket chain Northgate Market has found a pretty clever way to insert itself into the Super Bowl ad insanity without spending millions just to get a foot in the door.

In a series of pitch-perfect preroll ads from multicultural digital agency Circus, Northgate sets up some of the biggest Super Bowl ads and teasers with a preemptive message about where you can find the products being advertised.



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