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A reminder to reconnect with older relatives IRL might be especially timely for generations raised with easy internet access. Social media can be a good way to stay in touch with family when they’re far away, but there’s no substitute for spending time in person.
That is the message from popular Thai franchise Five Star Chicken, which has released a campaign reminding young people to make time for their loved ones–through Gen Z’s favorite social channel TikTok.
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