This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity

Creative strategist Sam Hennig designed the ad on spec, and the brand loved it

Sam Hennig submitted the concept on spec for One Minute Briefs, a U.K. creative project. Sam Hennig

LONDON—Ad industry pioneer Bill Bernbach famously argued that to be effective, advertising needs to get to the essence of something its audience knows to be true.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.