This Powerful Story by Vicks Seeks to Break the Stigma of Children Living With HIV

P&G brand continues to champion societal issues in APAC

Over the past couple of years, Vicks’ “Touch of Care” campaign in the Asia-Pacific (APAC) region has opened eyes and sparked discussion around issues that are considered taboo and generally swept under the rug. The P&G brand told the true story of an adopted child with a rare skin condition in 2018 and, the year before, of a

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