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Fantastic beasts and cool creatures (both natural and man-made) are introducing Kia to India in a way that old-school rubber-meets-the-road advertising could have never accomplished.
This anthemic spot, from Sideways Consulting, has logged 297 million global views in less than two months (230 million on YouTube alone), along with making a hit out of its quirky instrumental soundtrack (55,000 downloads). The massive audience represents one-third of internet users in the country.
Kia reports upwards of 6 million brand engagements and a flood of website traffic since debuting its ad stars, which include a Slinky-like toy, hummingbird, ballerina, astronaut, tiger, footballer, pencil-drawn Felix the cat come to life and a CGI swarm of fireflies.
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