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If you’ve been working on a big-budget ad for the better part of a year, then learn one day that another brand has beat you to the same creative concept by a daunting two months, what do you do?
For British supermarket chain Sainsbury’s and agency Wieden + Kennedy London, the answer was to keep calm and carry on. The brand, known for its ambitious and occasionally polarizing Christmas ads, has just unveiled this year’s holiday spot—and it feels quite familiar.
That’s
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