This Faux Pop-Up Bakery in Boston Displayed Cupcakes Laden With Rusty Nails and Scorpions

Treats gave passersby a taste of what living with celiac disease is like

Hill Holliday partnered with organizations including Celiac Disease Foundation and Beyond Celiac to create an educational campaign about what it's like to live with celiac.

Choosing to stay away from gluten and having celiac disease are two very different things, but people with the latter are often unfairly lumped in with the former, accused of getting caught up in the latest fad diet.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.